A North East based social media training academy has launched an innovative new course to create the next generation of social media marketing experts.
The Social Co. Academy, which supports businesses of all sizes, train teams on utilising social media by creating engaging content to its full potential as part of their communications and marketing strategies.
The courses have supported a range of businesses and organisations of various sizes and look to continue to expand their client base through the introduction of the Social Media Content Creator programme.
The Social Co. Academy was born out of parent company, The Social Co. which is a team of creative minds with specialists in every department including graphic design, videography, photography, animation, and social media management.
The main aim of the academy is to educate people and businesses and generate awareness through workshops, masterclasses, and bespoke training solutions.
The newest course on offer at The Social Co. Academy will encourage students to plan and develop creative content in line with a brief, through the use of budgets and costings. The course spans over 12 months and will enable each participant to achieve a level 3/A Level qualification.
The Social Co. Academy has teamed up with accredited DRL Services to produce the training programme designed to support and develop content creators. The partnership enables applicants to receive funded training through a service that is fully certified and is a main provider of the government’s Register of Apprenticeship Training Providers (ROATP).
The Social Co. Academy is run by director, Zoe Pouton, who works closely with business owners to create bespoke courses to help drive results. Zoe said; “It has been amazing to see the difference our training provides businesses and witnessing how it can transform marketing strategies. The Social Media Content Creator course is bursting with practical information that can be used in the workplace rather than just boring theory. It improve your individual development.
She said; “Applicants will do this qualification with a lot of training providers but the difference in doing it with The Social Co. Academy is that we are a social media agency by trade, so we physically put everything we teach into practise every day and know all of the tips and tricks of the industry to relay over to our learners.
“The course is delivered remotely and is made up of weekly two hour sessions – I offer one in working hours and one in the evening to allow for further flexibility. At the end of each session the participants are asked to complete a small task which will be relevant to the applicant’s job role, meaning they can add this to their portfolio of evidence for an end point assessment.
“Courses such as these that The Social Co. Academy offer create many opportunities for businesses. Not only can this upskill current staff in marketing roles, allow business owners to be self-sufficient on social media, but it also encourages businesses to see a significant financial return on investment.”
The qualification will allow students to:
• Interpret strategies and objectives of the brand and align these to the content
• Research, prepare and develop the media messaging to maximise audience engagement
• Develop and create written content that can be used across a variety of media
• Create visual and audio content that can be used across a variety of media
• Store content securely and methodically to enable efficient access and retrieval
• Collaborate with colleagues and clients to plan and align content delivery with business objectives
• Manage content online using appropriate tools and techniques
• Evaluate the effectiveness of the content produced against the original plan and recommend improvements
• Undertake continuous professional development to keep up-to-date with trends and technology
Zoe said: “The first cohort for the Content Creator course is now full but applications are open throughout December for the second cohort of classes to begin in January 2023. Due to popular demand for our courses, we have recently taken on more team members with the hope of introducing and running the course in monthly cohorts from 2023.”
For more information about the Social Media Content Creator course with The Social Co. Academy content Zoe via [email protected]
