National car insurance provider, Collingwood Insurance, has undergone a brand overhaul to ‘encapsulate its evolution and growth’ over the years.

The rebrand comes as the insurer looks to adapt to the changing digital landscape and the ever-changing way that customers engage with and procure services from the firm.

Newcastle-headquartered creative agency, JUMP, worked with Collingwood on the design and implementation of its new look.

JUMP’s extensive experience, working with organisations such as the NHS, Co Wheels, Newcastle University and National Trust, was what Collingwood felt made them the perfect fit to oversee the process.

“It was an incredible experience collaborating with Collingwood Insurance on this rebranding project. Our goal was to help position the company as a modern, customer-focused brand while preserving their core values,” said Andrew Baxter, Creative Director at JUMP.

As part of the rebrand, JUMP created a new visual identity for Collingwood Insurance, including a fresh and dynamic logo that represents the company’s ‘forward-looking’ approach.

The rapid advancement of technology and the shift in consumer behaviour have prompted the company to revaluate its brand identity and ensure it remains relevant and appealing to its diverse customer base, particularly learner driver’s.

“When Collingwood Insurance was founded in 2006, the digital landscape was very different. With the emergence of smartphones and social media platforms changing the habits of our customers, we recognised the need to evolve our brand to better resonate with today’s tech-savvy customer base,” said Jonathan Brougham, Head of Marketing at Collingwood Insurance.

“We wanted to create a brand identity that embodies our core values while embracing the modern era of convenience and inclusivity.”

In the pursuit of redefining its brand identity, Collingwood Insurance and JUMP initiated a comprehensive brand audit to gain insights into how it was perceived in the competitive insurance market.

This involved gathering feedback from both current and potential customers, delving into their preferences, and understanding their needs.

The analysis revealed that words such as ‘Informative’, ‘Uncomplicated’, ‘Helpful’ and ‘Reliable’ were strongly associated with the Collingwood brand.

“We recognise the importance of understanding our customers on a deeper level. By conducting the brand audit and gathering insights from our audience, we were able to refine our brand strategy and create a more targeted approach that resonated with our customers,” explained Darren Hedley, Digital Marketing Manager at Collingwood Insurance.

With the analysis from the brand audit, JUMP created Collingwood’s new brand guidelines and a new logo that combined elements of reliability and innovation, reflecting Collingwood Insurance’s ongoing commitment to providing dependable and modern insurance solutions.

Collingwood Insurance has remained steadfast in its commitment to providing exceptional products and services since its inception. Although, the world in which it operates has evolved significantly since 2006.

Collingwood’s new brand identity, designed in collaboration with JUMP, reflects its commitment to being an informative and uncomplicated partner for its valued customers.

To learn more about Collingwood Insurance, visit: www.collingwood.co.uk.