Cru World Wine, the world’s leading fine wine and spirits investment platform, has announced its plans to increase balances at all its professional storage facilities including Bordeaux, Singapore, England, Scotland (for Whisky casks) Hong Kong and California. 

The ambitious scaling project means Cru will see its client reserves double over the next two years and allow Cru World Wine’s customers to view their international portfolios whilst on-the-move via Cru’s brand new app – a gold standard template for investment technology, and a true industry first.  

The storage expansion plans come as a direct outcome of Cru World Wine’s successful portfolio management and trading app launch – a new proprietary technology that incorporates the best elements of Cru’s web platform. It not only creates secondary trading of over 25,000 products and portfolio management in one app for the first time, but also promises that quality control is assured via its ‘Condition Verification Check’ system, which regulates which wines can be sold on the Cru platform.  

The app’s innovative technology means that users can now store their collectibles in any Cru storage facility, without geographical limitations, and can now be viewed and managed on Cru’s state-of-the-art mobile app and traded directly from your phone.  Users can also now move them around the world, or order home delivery at any time.  

As part of this upscaling, Cru has  reduced the selling commission rate to just 5% on any wines sold from Cru storage, regardless of source. This is the lowest rate of any major fine wine platform.  

By the end of 2025, Cru World Wine is targeting an increase of more than 100% in its assets in custody to at least US$250 million.   

Cru World Wine CEO, Jeremy Howard, explained the reasons behind the expansion: “Collectors of fine wine and spirits have had a raw deal for too long.  Custodians of the sector have failed to invest in digital tools which are deemed as standard in other collectable products. That’s why the team at Cru World Wine are pleased to not only launch the app, but also announce its implication on consumer storage.

“In addition, charging 10% to transfer ownership from one owner to another is just not justifiable in today’s digital age so we have reduced it to 5% to make wine investment more accessible. The innovations we have made enable us to provide a far better user experience, and also to charge far less in trading commission, than most other platforms.”  

Cru World Wine, celebrates its 10 year anniversary this year, and has made it its mission to make fine wine ownership accessible. Budding investors or seasoned pros can start investing with as little as £50, with many users building portfolios now worth millions.

The Cru World Wine App is free to use and download on the Apple App Store and Google Play.

For further information, visit Cru World Wine’s website here. Within this, Cru Markets, Cru World Wine’s free live trading platform for clients is the best way to view live investment data to buy, sell or trade fine wine, which can be explored here.