Cavu Corporate Finance has advised the shareholders and management team of OddBalls on a private equity investment from Alcuin Capital Partners.

Founded in 2014, OddBalls is a North East-based consumer brand selling boldly designed underwear, socks, pyjamas and accessories. The business has delivered year on year revenue growth of 30 percent, building a loyal customer base across the UK. The investment from Alcuin Capital Partners will fund international expansion and create significant new employment opportunities across the North East.

The deal was led by Cavu Director, Sahil Nayyar and Manager, Philip Ballantyne, who worked with the OddBalls shareholders and management team to prepare the business for investment, identify the right partner and execute the transaction.

Sahil Nayyar, Director at Cavu Corporate Finance, said: “We are delighted to have supported the shareholders of OddBalls on securing this significant private equity investment. OddBalls is a brand that has built real momentum in the consumer space through authenticity and a strong customer connection. This transaction reflects both the quality of the business and the significant growth opportunity ahead. It has been a pleasure working with all parties to deliver a great outcome.”

Will Cooper, CEO of OddBalls, said: “From the outset, Cavu demonstrated a clear understanding of both our brand and the wider consumer landscape. Their guidance throughout the process was invaluable, combining strategic insight with a pragmatic, hands-on approach that kept momentum at every stage. Navigating a transaction like this can be demanding, but they ensured it remained focused, efficient and ultimately delivered a fantastic outcome for all shareholders. We are delighted with the outcome and look forward to the next chapter for OddBalls.”