Bradley Hall celebrate hat-trick of deals at Keel Square
The region’s largest full-service property firm has secured three new tenants at Sunderland’s flagship hospitality development in its city centre.  

The region’s largest full-service property firm has secured three new tenants at Sunderland’s flagship hospitality development in its city centre.  

Bradley Hall, which has offices across the North East and Yorkshire including Sunderland, has secured tenants Keel Tavern, The Botanist and The Muddler – with a fourth to follow on the new Keel Square Development. 

The openings have directly created over 100 jobs for locals and is reported to have driven significant footfall to the city centre.   

Helen Wall, director of Bradley Hall Sunderland, said: “It has been a real pleasure to be involved with the regeneration of Keel Square and see the venues come to life over the past few months.  

“There is lots of redevelopment happening around the Riverside area and we are pleased to be able to play our part in the exciting changes happening in the city.” 

The new square, which is situated between the new Holiday Inn and The Yard, which was the former Gilbridge Police station, has benefitted from significant redevelopment and investment as part of the multi-billion-pound regeneration of Sunderland. The project is part of the Riverside Sunderland development, which has already seen the development of a new award-winning City Hall, The Beam, and office blocks Maker and Faber that are ready to complete soon.  

The new hospitality hub in the city centre is also supported by new transport infrastructure in the way of a £26m new train station.  

Riverside Sunderland has been hailed as one of the UK’s most ambitious regeneration projects. The multi-phase mixed use development is transforming the Sunderland City Centre skyline, led by significant commercial, leisure, public sector and residential developments. 

Historically a centre of industry and justice, Keel Square was home to Sunderland’s police station, law courts and other government buildings. Following the redevelopment of Keel Square, there are homages to the city’s maritime history within the architecture of the square.  

The Keel Tavern is located under the Holiday Inn at Keel Square and has created 30 jobs for local people.  

Serving up a range of quality craft beers and food, the venue is the latest in a string of openings by leading North East hospitality firm the Vaulkhard Group, which has been operating in the North East for over 30 years and owns venues such as Barluga, The Bridge Tavern and Redhouse. The Keel Tavern marks the group’s first venue in Sunderland. 

Award-winning national chain, The Botanist, sits next door and boasts an outdoor seating area, and frequently hosts live music nights. Famous for their hanging kebabs, the Sunderland venue is the fourth northern branch for the chain.  

North East favourite, The Muddler, serves up pan-Asian cuisine and offers a pre-theatre menu for visitors to the Sunderland Empire. The business has seen great success at their Newcastle branch and has seen the same popularity since opening in Sunderland.  

Neil Hart, Chief Executive at Bradley Hall said: “The quality of new tenants at Keel Square has attracted a lot of attention and new footfall to Sunderland City Centre. As its new offices fill up, this will become a bustling and vibrant destination for locals, workers and visitors.  

“The transformation of Sunderland City Centre is incredibly impressive. We are proud to have introduced the tenants to this opportunity and look forward to seeing them thrive.” 

Bradley Hall is currently marketing commercial spaces on High Street West for those wishing to be part of the redevelopment of Sunderland. For more information, contact Helen Wall on 0191 563 4242 or [email protected]  

Posted 26th March 2024

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