BoConcept joins forces with Bjarke Ingles Group to launch its new Nawabari collection.
Leading Danish furniture brand, BoConcept, has teamed up with global architects, Bjarke Ingles Group, to launch its new Nawabari collection.
The luxury furniture brand, which was founded in Denmark and has more sites worldwide than IKEA, specialises in bespoke furniture, made with the finest materials and inspired by modern Danish design.
Alongside its 340 retail stores – spanning 67 countries across six continents – it also serves a growing number of B2B contracts, which extend their reach beyond the residential market into the domains of corporate offices, luxury hotels and interior design projects.
Exclusively designed for those contracts – and to highlight the creative, design-led focus it has within its contract department – the brand has revealed a new furniture collection in collaboration with Copenhagen-based architects, Bjarke Ingles Group (BIG).
Led by Partner and Head of BIG Products, Jakob Lange, Nawabari is inspired by an ancient Japanese art form of binding with ropes to forge close bonds. Nawa means rope in Japanese and the term “Nawabari” traditionally translates as stretching rope.
Designed to bring people together and transform shared spaces, the collection comprises two sofa sizes, an armchair, two coffee tables and two pouffe sizes.
The items can be used individually as standout pieces or grouped together to give clients an opportunity to create a comfortable lounge area, a space for restoration or a stylish break out area in their chosen spaces – including hotel lobbies and open-plan offices.
Partner and Head of BIG Products, Jakob Lange said: “When starting out with this collection we were looking for a new way of expressing furniture.
“We were interested in the forms that are created when a material is bound with rope. The result is these sculptural organic shapes that become the core of this furniture family.”
BIG founder, Bjarke Ingels, commented: “BoConcept is known for creating elegant designs that are timeless and look good in any interior space.
“This collaboration brings a new spirit of informality and fun, characteristic of BIG’s disruptive approach.”
Emma Hurst, B2B Manager at BoConcept for the North of England, said: “BoConcept is an international player that has presence in markets all over the world and has built a team of extremely talented craftspeople.
“We’re incredibly excited to launch this incredible new collection to our B2B contracts and see how the furniture will transform corporate places into extraordinary spaces.”
BoConcept B2B is available through the North East and Yorkshire and is currently open for new client accounts. Customers can view the Nawabari collection at BoConcept’s Redbrick store in Leeds and Newcastle store at Fenwick Newcastle. For more information, visit www.boconcept.com
Read more here: BoConcept means business | Portfolio North
