The Danish furniture brand teams up with global architects to launch a new and exclusive furniture
range for its B2B contracts.
You may be familiar with the furniture brand BoConcept. It’s been championing the spirit and principles of Danish design since 1952 and is the world’s most global furniture retailer, with over 340 stores spanning 67 countries on six continents. Walk into one of its retail stores worldwide and you’re instantly transported into a world of expertly crafted furniture and home accessories.
However, beneath the surface of this global brand, there lies a hidden treasure- its thriving B2B contract business. Surprisingly, many people in the North East remain largely unaware of BoConcept’s presence in the B2B sector. Today, BoConcept’s B2B contracts extend their reach beyond the residential market into the domains of corporate offices, luxury hotels and interior design projects.
In recent months, BoConcept has been working on an exciting new collaboration with a global architect giant to highlight the design-led focus it has within its contract department. With a shared Danish design tradition and ambition to create beautiful-yet functional furniture, the brand has partnered with Copenhagen-based architects, Bjarke Ingles Group (BIG), to launch its exclusive Nawabari collection.
Launching in October of this year, the collection’s design, led by partner and Head of BIG Products, Jakob Lange, was inspired by the Japanese art form of binding with ropes to forge close bonds.
“We were looking for a new way of expressing furniture”, says Lange. “Nawa” means rope in Japanese and the term “Nawabari” traditionally translates as stretching rope.
“We were interested in the forms that are created when a material is bound with rope and the result is these sculptural organic shapes that form the core of this furniture family.”
Combining BoConcept’s simplicity and elegance with BIG’s future-thinking aesthetic and sense of purpose, Nawabari is designed to bring people together and transform shared spaces. BIG is always interrogating the intersection between work, life and play, meaning these contemporary pieces are equally as show-stopping in a hotel lobby and gallery as they are in a residential home or social workspace.
The Nawabari collection comprises sofas, an armchair, two coffee tables and two footstool sizes. The items can be used individually as standout pieces or grouped together to create a standalone area. The collection can also be customised to meet the specific needs of each individual project, as well as upholstered across BoConcept’s fabric offering and enhanced with exclusive materials – which are not available in retail stores – to take the sensorial design to the next level.
Proving the collection’s desirability, Nawabari will feature across several floors of BIG’s flagship new headquarters in Nordhavn, the Port of Copenhagen, which is set to open before the end of this year. The vast industrial space, symbolic of the city’s design power, features as the perfect backdrop to the new collection.
BIG founder, Bjarke Ingels, and his team of architects, urbanists and designers address the big questions of the 21st century, shaping the world around us with visionary solutions to reach a better way of living.
“BoConcept is known for creating elegant designs that are timeless and look good in any interior space,” says Ingles. “This collaboration brings a new spirit of informality and fun, characteristic of BIG’s disruptive approach. We are really proud to partner with Bjarke and his team on this exciting collection.”
Emma Hurst (pictured above), B2B Manager at BoConcept for the North of England, comments: “BoConcept is an international player that has presence in markets all over the world and has built a team of extremely talented craftspeople and salesmen.
“Together with our creative forces at BIG, this creates a unique sort of melting pot and results in show stopping furniture for all different types of client needs.
“We’re incredibly excited to launch this incredible new collection to our B2B contracts and see how the furniture will transform corporate places into extraordinary spaces.”
The Nawabari collection will launch in exclusive BoConcept stores globally, including Fenwick Newcastle and Redbrick Leeds, this autumn.
To set up a trade account, or discuss BoConcept’s B2B contract options, email Emma Hurst at [email protected] or call 07813597105 boconcept.com
