As we move into autumn and winter 2025, interiors are undergoing a clear shift. More and more people are moving away from mass-produced neutrality and instead want homes that feel layered, individual, and full of expression. It is less about following the same formula and more about creating spaces that feel like an extension of the people who live in them.

1. Move Beyond Beige and Uniformity

There is a definite move away from beige and bland, mass-produced furniture. Clients are increasingly drawn to pieces that reflect their character and way of life. A bold armchair, an eclectic mix of textures, or a striking rug can completely transform a room. Contrast and individuality now carry far more weight than uniformity.

2. Embrace Vintage

Vintage-inspired interiors with a sense of maximalism are enjoying a real resurgence. Richly layered rooms, peppered with antiques, treasured finds, and a mix of the old with the new, feel far more interesting and personal. Pattern and colour are no longer things to be cautious of; they are being welcomed back as part of a more expressive style.

3. Invest in Bespoke and Hand-Painted Pieces

There is a growing appetite for pieces that feel truly individual, such as hand-painted furniture or bespoke designs. These kinds of elements instantly add depth and character to a home. Many clients are also turning to local makers or commissioning work that cannot be found anywhere else. For those who enjoy a hands-on approach, upcycling a second-hand piece can be just as rewarding and often much more affordable.

4. Prioritise Personality Over Uniformity

Homes are increasingly being curated with meaning and memory in mind. It is no longer about filling shelves with generic objects, but about layering in artwork, heirlooms, or travel finds that tell a story. When a space reflects the personality of its owner, it automatically feels more authentic and welcoming.

5. Sustainability Matters

Ethics are now just as important as aesthetics. Clients are more mindful of sourcing responsibly, repurposing furniture, and supporting independent artisans. This approach not only makes sense environmentally but also brings longevity and a richer story to the finished space.

From Concept to Completion: Studio Appleby

Turning these ideas into reality can feel daunting, but that is where Studio Appleby comes in. Founded by Ina Appleby, the studio offers a full interior design service, carefully managing each

project from concept to completion. Whether sourcing bespoke furniture, collaborating with skilled local craftsmen, or overseeing every final detail, the focus is always on creating homes that are both practical and beautiful.

With individuality, craftsmanship, and sustainability at its heart, Studio Appleby helps clients move beyond passing trends to achieve interiors that feel timeless and personal. In a world steadily leaving uniformity behind, Studio Appleby shows that good design should always reflect the people who live with it.

For more information, please visit studioappleby.com

Ina Appleby Q&A

1. How do you take a client’s initial idea or vision and turn it into a workable design concept?
   Every project begins with listening. I spend time understanding not only how the client wants their space to look, but also how they want to live in it and feel within it. From there, I translate their vision into a cohesive design direction, considering proportion, flow, and atmosphere as much as aesthetics. The result is a concept that feels authentic to them while remaining practical and achievable.
   
2. How do you capture and develop the client’s brief?
   The brief is built through conversation, observation, and research. I ask detailed questions, explore how the client currently uses their space, and gather inspiration together. This ensures the brief is both personal and functional. It becomes a living document that evolves as ideas develop, serving as a touchstone throughout the project.
   
3. What steps are involved in moving from design concepts to the finished space?
   The journey begins with sketches and mood boards, which then evolve into detailed drawings, 3D plans, virtual reality concepts, and material selections. Once the design is approved, I oversee every stage of implementation—from engaging trusted contractors to managing timelines and budgets. The final step is layering in textures, furnishings, and finishing touches that transform the design from an idea into a lived reality.
   
4. How do you keep clients engaged and reassured throughout the project?
   Communication is key. I provide regular updates, progress photographs, and site visits to ensure clients feel involved at every stage. I also take time to explain decisions and anticipate challenges before they arise, so clients remain confident that their project is in safe hands.
   
5. Can you share an example of a project where you managed everything from concept to completion?
   Recently, I worked on a coastal home where the clients wanted a space that felt both serene and family-friendly. I developed the design concept, coordinated builders and trades, sourced bespoke furniture, and styled the final interiors. The clients walked into a home that reflected their vision, down to the smallest detail, without having to manage the complexities themselves.
   
6. What makes your “concept to completion” service different from hiring separate contractors or designers?
   The difference lies in continuity. Rather than working with multiple professionals who may take conflicting approaches, clients benefit from one dedicated point of contact guiding the entire process. This not only protects the original vision but also creates a seamless experience where design and delivery are woven together with care and consistency. Ultimately, it saves clients valuable time and offers reassurance that everything is being taken care of.