Portfolio North has launched a new digital platform for PR professionals, agencies and business owners to reach a potential audience of 140,000 views every month.
The Portfolio North PR Hub will offer its members an exclusive opportunity to run stories on the Portfolio North website under various authors and include backlinks to their own websites. Premium members will have unlimited stories, articles shared on the Portfolio North website, included in its e-newsletter, website homepage features, consideration for its print edition as well as a print magazine subscription.
The platform will provide users with three options, a standard package, premium membership and the ability to post a single story.
Cassie Moyse, founder and director of Portfolio North said: “I am delighted to be launching a dedicated platform to allow PR professionals and local businesses to share their news in a cost-effective way.
“Our website has grown month-on-month since its launch, and in total we are now reaching 140,000 views every month which is set to grow further with the recent appointment of our dedicated and experienced senior digital executive Charlotte Cooper.
“This is certainly the next stage in our evolution – and will allow us to invest in further developing our website and digital presence as well as in quality independent journalism which is free for our readers. This content will be used to attract higher audience figures of relevant readers for the businesses which use the platform and their clients, driving more traffic their way, building their brands and creating new business opportunities for all.
“I’ve spent almost 15 years in the PR and Marketing industry and I know what my clients and I need to reach our goals. And this is it!”
Speaking about maintaining its integrity and quality, Cassie continued: “We have very clear editorial guidelines which all members have to read and agree to before joining. Articles will still be vetted by our editorial team before uploading, which will maintain the quality of our content.”
While Portfolio North has been running as a print magazine for seven years in the North East, the business and lifestyle publication for aspirational professionals across the North East launched online in 2022, and has committed to maintaining its print presence and growing its digital reach since.
The publication also launched its Yorkshire edition in 2023 along with a dedicated social media presence, e-newsletter and section on its website for business and lifestyle news from Yorkshire businesses.
As well as its website, the publication also operates a twice weekly e-newsletter, social media accounts, a free app and is set to launch an app subscription which will include exclusive content and offers from local businesses.
The multi-platform magazine has collaborated with over 70 PR professionals since its launch, sharing over 2,500 positive news stories about the North East which have been submitted to the platform since its launch.
North East creative marketing agency, Creo Comms, is one of the agencies which regularly contributes to Portfolio North.
Founder and managing director, Louise Bradford, said: “We have always found the Portfolio North upload process to be quick and easy, providing our team with a great way of self-uploading content and securing back-links.
“Given the current media landscape, it has proven really useful being able to self-upload content that is relevant for its readership and so we are looking forward to seeing how the PR Hub helps us deliver even more results for our clients.”
The Portfolio North PR Hub can be found here.
