Meet the team – Richard Rae
Get to know Richard Rae - head of product at The Green Energy Advice Bureau (GEAB).

Get to know Richard Rae – head of product at The Green Energy Advice Bureau (GEAB).

The part I play in the GEAB team involves…

Helping clients understand their baseline consumption. My role is about giving customers an insight into their energy usage and emissions. Together, we can then implement a strategy to reduce their consumption which will, in turn, reduce their carbon footprint.  

“You can’t manage what you can’t measure” is a motto that I stand by. Without measuring capabilities, it’s impossible to know where the consumption is coming from and therefore how to create a plan to reduce it. 

My role is about consultancy in a volatile market that’s becoming increasingly hard to navigate. I help businesses understand how to work smarter, reducing costs and consumption without compromising the output of productivity.

The most surprising thing I’ve learnt about commercial energy during my time at GEAB is…

How little businesses actually know about their energy consumption.

Reducing emissions is a key objective for many business owners. However, most businesses are really struggling to identify wastage and create a tangible action plan to reach net-zero.

In my role, I teach businesses how to use Pulse’s Energy Monitoring System (EMS), which gives unparalleled insight into energy consumption. This allows the client to make data-driven choices and streamline their processes to make better decisions towards their environmental impact.

It is these challenges that I enjoy the most during my working day, as I can help a business fully understand their consumption, emissions and environmental impact.

The most memorable day I’ve had so far at GEAB was when…

I began working with one of my current clients, who is a wholesaler in the food industry. 

They had been asked to produce their carbon footprint as they were part of the supply chain into large supermarkets, but they didn’t know how to go about obtaining this information. 

Having Pulse’s EMS installed not only highlighted their carbon footprint, it allowed the client to make better decisions regarding the processes and behavioural changes.

Fast forward three months, with the help of the EMS, we were able to reduce their carbon footprint by 25%.

On my days off, I like to…

Spend time with my wife and son. Whether it be attending my son’s football matches or walking our two labradors, there is always something to keep me busy.

Something my team might not know about me is…

I’m a huge F1 fan!

The Green Energy Advice Bureau is one of the UK’s leading commercial energy consultancy firms. To discuss how GEAB can find the right energy and sustainability solutions for your business, visit or call 0191 821 0049.

Posted 27th March 2024

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