Danish premium lifestyle and furniture brand BoConcept, has announced its first UK store in a major retail park, a move to work with consumers evolving buying habits. The new 380sqm store based in Monks Cross Retail Park, just outside York, is Yorkshire’s second BoConcept store, after the successful Redbrick concession near Leeds. It offers the brand’s collection of contemporary furniture, lighting and accessories, for living, dining, sleeping, home-office and outdoor spaces.
Any Style As Long As it’s Yours
With stores in 65 countries spanning six continents, BoConcept helps consumers ‘Live Ekstraordinær’ and create a unique and expressive home through its industry leading customisable collection, where more than 80% of the assortment is adaptable in size, colour, materials, or components. Consumers will also learn about the free Interior Design Service; expertise that brings personal style and Danish design to life in the home.
Extraordinary Experiences
In addition to the experiential interior design service, the new concept store will act as a showroom and retail space, with the ‘heart’ being an interior design service, offering digital content and 3D design for free, including a vast array of BoConcept’s contemporary furniture, accessories, and lighting.
Richard Wingfield, Sales Director BoConcept North East; “BoConcept has grown organically since 1952, with more than 300 stores worldwide. We have seen the popularity of the brand grow in the North East, with our successful stores in Newcastle and Redbrick Leeds and looked to expand our portfolio, making BoConcept even more accessible to Danish design interior fans. Monks Cross retail, with its easy access, is the perfect location alongside other premium interior experts.”
www.boconcept.com
