Washington-based bespoke kitchen, bedroom, and bathroom company Premier Crafts is going from strength to strength under the direction of a new management team.

Renowned for being a family-run business with two decades of experience providing high-quality kitchens, the company with showrooms in Washington and Cleadon has passed into the safe hands of Directors Jason De Luen and Peter Watson.

The team at Premier Crafts offers a complete package for those looking to makeover their homes. Taking customers through the concept and design stages, all the way to build and fit, and with the support of their highly-experienced craftsman, the team is focused on making people’s home design dreams a reality through the delivery of their luxury, handmade products. 

Director Jason De Luen said, “Having spent many years working to establish Premier Crafts and building strong relationships with customers, I am delighted to be leading the business into its next phase. I firmly welcome my co-director Peter, who is working with me to implement a new management structure to take the business forward as one of the North-East’s premier bespoke kitchen, bathroom, and bedroom suppliers. We are dedicated to providing outstanding customer service, reassuring all our customers that they have made the right choice choosing Premier Crafts to make their interior dreams a reality”.

Under the direction of the new management team, the bespoke home interiors supplier has recently undergone a rebrand, moving to a brand image reflective of their high-end, opulent interior solutions.  Working with Gateshead-based Team Valley Group, Premier Crafts has unveiled its new look, including a high-end logo, a bespoke website, new signage across showrooms in Washington and Cleadon, and branding across their fleet of vehicles. 

Peter Watson, Director, added, “We are committed to delivering truly outstanding design solutions to help bring our customer’s dream homes to life.  We pride ourselves on the individuality of our design work and quality craftsmanship and are continuing to invest heavily in our people. Ensuring that our customer service is second to none and that the whole experience is positive for all our customers is our primary focus as we lead the business into the next chapter”.