Hollister, a division of global retailer Abercrombie & Fitch Co., has opened at Metrocentre, bringing its assortment of quality apparel, accessories and fragrances to Gateshead for the first time.

News that the brand was to launch a new store within the fashion hub of Red Mall was first announced back in January.

Now, the doors are officially open, revealing Hollister’s latest store format with bright, airy interiors and omnichannel approach. This combines all the benefits of shopping in a physical store – browsing collections in-person, trying items on for size, sampling scents – with the digital convenience of a dedicated click-and-collect area, order-in-store service and same-day delivery option.

Customers can look forward to everyday essentials including denim, hoodies, sweats and tees, along with new collection drops, limited-edition collaborations and vintage-inspired graphics. The assortment also includes swimwear, activewear and sleepwear, and helping to complete the look, accessories, footwear and Hollister’s signature fragrance lines.

Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, commented: “Maintaining Metrocentre’s reputation as the go-to retail destination in the North East relies on catering for all styles, tastes and budgets, and the arrival of global fashion brand Hollister expands the appeal of our premium line-up even further.

“Blending the latest trends and elevated basics with inclusive sizing, quality and affordable prices, Hollister is the perfect complement to an increasingly dynamic retail mix that includes Zara, Mango, Urban Outfitters and Stradivarius – and, opening in coming months, Bershka and Lefties.”

Adding to the buzz around Hollister’s arrival at Metrocentre, the first 200 customers to make a purchase in the new store will receive a free, limited-edition Hollister Newcastle tote bag worth £5. (Excludes purchases of gift cards.) Full terms and conditions available in-store.