The North East’s fashion crowd gathered in North Shields on Saturday to celebrate local lifestyle and jewellery brand, TUTTI’s unveiling of its first womenswear range.

TUTTI founder, Kate Rose worked with designer Amy Whitfield on ‘The Edit’ a curated fashion collection for the modern woman. The range sells exclusively in the new concept store at Harbour House, North Shields.

Harbour House sits in the regeneration of North Shields and houses other creative businesses including a yoga studio, artisan bakery, florist and restaurant. Visitors can see the TUTTI designers at work in the studio, where the brand’s jewellery and accessories line is also designed.

‘The Edit’ features sets, tailored trousers, textured knits, crisp shirts, plus statement pieces like a suede blazer and drawstring bag. Each piece uses timeless silhouettes and clean lines. Working with wool cashmere, suede, pure cotton and denim in neutral shades of white, camel, navy and chocolate brown, the collection works for desk days, social evenings, yoga class or lunch dates.

TUTTI founder, Kate Rose, said: “The Edit is all about accessible luxury and is a love letter to everyday confidence and how women dress now. I wanted to create a capsule collection that the modern TUTTI woman could wear on repeat all the way from Monday morning to Sunday markets, with beautiful pieces that make dressing the easiest part of the day.

“I’m thrilled to see our concept store finally open its doors and can’t wait to be able to let our customers experience our first fashion collection for themselves. We wanted to let our local fans be the first to experience our fashion collection and talk to our designers about what they’d like to see from us next.”

The TUTTI concept store at Harbour House, Little Bedford Street, North Shields is open now.