It’s a match made in luxury-heaven as Sloobie Ski Wear, the cutting-edge ski wear brand, and Mother Mercy, the iconic bar, come together to redefine the standard of style and sophistication in Newcastle.

On the 2nd of November, Sloobie and Mother Mercy will be kicking off their season-long collaboration with an apres-themed night to remember. 

Sloobie Ski Wear is all about carving out new tracks for women’s ski wear, waving goodbye to the saggy and forgettable base layers of the past. 

The synergy between Sloobie Ski Wear and Mother Mercy represents the epitome of opulence and style in Newcastle. On the 2nd of November, they will host a grand launch event at Mother Mercy that combines fashion and cocktails in a way that’s nothing short of unforgettable.

“We are super excited to be bringing the apres-ski energy to Newcastle this year. Mother Mercy will be every Christmas shopper’s heaven, with a cosy atmosphere that will make you feel like you’re in the Alps,” states Neil Donachiel, Co-Founder at Mother Mercy.

Sloobie’s young, all-female team of avid skiers have meticulously curated each item to make for the perfect ski experience. These innovative thermals also include in-built shapewear designed to help women look and, most importantly, feel their best. 

Renee Fraser-Shepher, founder of Sloobie Ski Wear, commented: “We are thrilled to be kicking off our collaboration with Mother Mercy. It is our favourite spot for a cocktail, and is one of the most well-regarded bars in the UK. The collaboration brings the perfect pairing, luxury skiwear and a fantastically curated Sloobie Spritz to go with it!”

This season showcases three classy designs: the MEGEVE collection, offering upmost class with a deep navy and sleek white detailing, the effortlessly chic CHAMONIX collection with striking two-tone stretch on the bottom, and the stunning COURCHEVEL collection in fresh pale turquoise.

But the style extravaganza doesn’t end there. The renowned bar will continue to supply Newcastle with the best cocktails all season long. Based on the ground floor of Fenwick, Mother Mercy’s swanky and sophisticated venue will see the fresh addition of the Sloobie Spritz to their iconic menu. 

Mother Mercy has garnered a devoted fan base throughout the Northeast and was voted one of the UK’s top 50 cocktail bars in 2021. With their reputation for creating luxury drinking moments, the collaboration with Sloobie to launch with Mother Mercy at Fenwick will be an exciting moment for all.