Business
FURTHER GROWTH OF LUXURY AUTOMOBILE SPECIALISTS
The region’s leading independent luxury automotive expert is celebrating company growth and expansion in its services as well as the launch of a specialist new website. Durham-based Performance 28 appointed...

The region’s leading independent luxury automotive expert is celebrating company growth and expansion in its services as well as the launch of a specialist new website.


Durham-based Performance 28 appointed North East based Allies Group to create the platform which has been created to ensure a high-quality user experience and to showcase the company’s variety of services.

The firm, which has a national reach, specialises in nearly new and used models from the world’s most renowned manufacturers including, Bentley, Porsche, Lamborghini, Range Rover, McLaren, Mustang and Lotus.

Performance 28 also offers services, modification, detailing and is the exclusive supplier of Vossen Wheels in the North East.

Aidan Sunter, co-founder of Performance 28, said: “Performance28 is fast becoming a leading independent retailer of sports and prestige vehicles – committing to both traditional customer service and innovating within the digital marketplace.

“The launch of our new website marks another milestone for Performance 28 as we continue to be an established market leader within our field. Allies Group has supported us in creating a bespoke and impressive website which showcases our brand and services whilst providing users with a great digital experience.

“A strong and strategic digital presence continues to grow in importance in the current market. We already have a strong base of clients from across the country, however, the new site will open up opportunities to market to a range of new clients within our key demographic.

“The team at Allies Group did an excellent job taking care of our complex brief and our desire for an image centric website that showcases all the fantastic elements to our business which includes Sales, Servicing, Wheels, Modification and Detailing, while our fantastic photographer and videographer Aaron Carlton who helps bring our vision to life.”

Entrepreneurs Aidan Sunter and Tony Thompson launched the company in 2018 and have employed seven members of staff since its establishment, while investing over £800,000 in its base, new services, and digital footprint.


Tony Thompson, an experienced specialist within the luxury automotive sector and co-founder of Performance 28, said: “We have always been about taking a different path and have been long time advocates of making performance, visual and aesthetic improvements to vehicles – including alloy wheels, suspension and handling upgrades, spoilers, exhausts, interior mods, bodykits and more.

“Since launching, the business has gone from strength to strength and we have enjoyed delivering an unrivalled specialist luxury automotive service. We pride ourselves in creating lasting relationships, offering advice and always going above and beyond expectations. Our experience and network of specialists always allows us to be able to provide a comprehensive approach to supporting our client’s automotive requirements. Our expert team and advanced, creative approach often allows us to improve vehicles to an extent that clients receive a ‘better car back’.

“The pandemic obviously presented its challenges, however, we have been more dedicated than ever in developing the business and creating an impressive and high standard for service for our clients. Our determination continues to pay off as we experienced a significant surge in purchases in recent weeks and are now looking to welcome even more stock to our showroom.”

For more information, please visit www.performance28.com

In assocation with Performance 28
Posted 3rd August 2021

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