As Barbour ushers in its 130th anniversary, Jobsons of Alnwick reveals its top picks from its growing collection for the new season.
Founded in 1894 by John Barbour in South Shields, Barbour has evolved from humble beginnings to a global symbol of quality craftsmanship, outdoor elegance and British heritage.
Today, it is one of the world’s most iconic fashion labels, renowned for its timeless style and unparalleled durability.
Rooted in functionality, Barbour’s journey began with its commitment to crafting durable outerwear for sailors, fishermen and dockworkers braving the harsh North Sea elements.
Drawing inspiration from the rugged coastal landscape, John Barbour developed waxed cotton jackets that were both waterproof and resilient, earning the brand a reputation for practicality and reliability.
In the 1930s, the introduction of the iconic Bedale and Beaufort jackets – which are still sought-after pieces within today’s world of fashion – solidified Barbour’s position as a leader in outdoor attire. These classic designs, characterised by their distinctive waxed finish and functional features, quickly became staples among countryside enthusiasts and urbanites alike.
Barbour’s commitment to innovation has remained steadfast throughout its history. Under the stewardship of the fifth generation of the Barbour family, the brand continues to thrive, blending tradition with modernity and contemporary trends to create outerwear that transcends generations.
Jobsons of Alnwick is a destination for anyone looking to update their wardrobe with a touch of Barbour flair – from both its renowned menswear and womenswear collections.
The store’s varied collection stretches classic staples including the Beaufort Jacket – which celebrates 40 years this year – to spring and summer essentials, such as t-shirts, jeans, shorts and more.
7. Barbour Men’s TF Merryton Shirt, £64.95
8. Barbour Cascade Sports Cap, £21.95
9. Barbour Otterburn Stripe T-shirt, £34.95
10. Barbour Beachfront Shirt in Chambray Stripe, £69.95
11. Barbour City Neuston Shorts, £74.95
