Our first year of six editions, plus the launch of our dedicated Yorkshire issue, 700 pages of content, 1000 online articles, hundreds of social posts, hundreds of thousands of people reached online, millions of via outdoor advertising screens, award nominations, dozens of new clients, many events and an uncountable number of glasses of wine later… What. A. Year.
Judging by the past year and now looking forward to the next twelve months, it’s very exciting to think what’s in store for Portfolio North throughout 2023.
The success of our recent wine clubs, as well as supporting the huge production of the Bradley Hall annual Festive Fundraiser which welcomed almost 700 people and raised £75,000 for three local charities has highlighted our forte at hosting a wide variety of events – from a small gathering of half a dozen likeminded business people to large gatherings.
I am looking forward to collaborating with our friends and clients throughout 2023 in creating many memorable events by utilising our extensive network of venues, guests, and suppliers. Depending on our partner’s requirements, events could range from small and intimate dinners, or wine tasting events, round tables, seminars and panels to large networking or celebrations.
We will also be opening up the opportunity to become sponsors of Portfolio North’s tried-and-tested regular wine tasting evenings and networking events. The Portfolio North Wine Club is an invitation only event which is targeted at a strategically curated guest list. We create the invite list around contacts
who we know are likeminded and could develop mutually beneficial business relationships.
Our Wine Club evenings provide a relaxed and informal event enjoyed in premium locations across the North East. We explore a range of wines whilst being guided through the experience by an expert sommelier – and each of these events has certainly proven a success with our guests.
We’re also growing our digital presence, with our new news-app project now in full swing with Land Digital. I wanted to make sure that Portfolio North was accessible as possible for our readers whilst also delivering a high quality digital experience. News-apps are extremely user friendly, and our new
Portfolio North app will also include exclusive content for readers.
Our strategic and vast print-run and distribution will remain the same, but it’s important for us to be diverse and to offer a range of opportunities for our readers to access the magazine and its content in whichever way suits them. Providing a range of options ensures our readership will continue to grow,
which in turn supports our partners and advertisers. It also provides us with more opportunity to analyse our readers as well as targeting our key demographic and that of our advertisers.
2023 will also see a year of growth for our team. I am looking for a passionate, creative and enthusiastic
writer and marketer with an eye for detail to join me in growing our dynamic print and online publication.
We have soft launched our print magazine subscription service which has gone well and are looking forward to rolling that out over the course of the year. The service will be in addition to our targeted distribution and will allow more readers the chance to have a printed magazine delivered directly to them. We are once again working with The Social Co. on a video content advertising campaign which I am very much looking forward to launching.
I am also very excited to be continuing our support of our loyal clients, as well as supporting a range
of new clients which we have recently welcomed. It’s fantastic to see that so many of our advertisers and partners are reaping the rewards and seeing a tangible return on their relationships with us. As a marketer, I can full identify and appreciate what I would like from such an investment, and I am passionate about joining the dots and delivering as much as possible for my clients. There is, of course, the risk of choppy waters ahead. There’s still a nervous energy which occasionally rears its head, but now is more important than ever for business leaders to knuckle down, invest in the right places, face our challenges head on, collaborate with the right people, have the right support network and plough on full steam ahead.
Wishing you all the best for 2023 – here’s to another year of hard work, small wins and big achievements.
Cassie Moyse
Director
Portfolio North
