Leading Northern business and lifestyle publication, Portfolio North, has announced the launch of its news app, which is set to offer users exclusive content and opportunities alongside an optimal mobile experience.
With an established print readership of over 50,000 readers per edition across the North of England, Portfolio North has been steadily building its digital presence since launching its website, dedicated social media channels and e-newsletter in 2021 – reaching 49million impressions from April 2022 to April 2023.
The magazine, which publishes bi-monthly print editions for readers in both the North East and Yorkshire, also publishes daily news on its website. The publication has now taken a further step into the digital space in developing a free app which is available now on the App Store and Google Store.
Cassie Moyse, Director and co-owner of Portfolio North’s Yorkshire and North East magazines commented on the launch of the app: “I’ve been in the PR and news world for a long time and have always had an interest in the media, and have watched this industry change considerably over the past decade or so. Portfolio North is a news source where we can share the truly regional news from the North, provide interesting, relevant, entertaining, educational and credible news and features through readable and enjoyable platforms.
“It’s integral for us to respond to how our readers like to consume their news so that we can create a popular and trusted news source. We know that one reader might catch up on the news on their mobile on the commute to work, some may prefer to sit down at a weekend with a cuppa or a glass of wine and flick through the pages, some may catch up on their desktop on their break – and some do all of the above.
“Our news app will provide readers with exclusive content and opportunities, a clear layout and efficient user journey while creating an easier to read mobile experience – which will also result in more views and longer reading time.
“The news app is an important piece of the puzzle in creating a print publication with better quality, better content, a longer ‘shelf-life’ and genuine value in its print quality, content and production, coupled with user-friendly digital platforms and in-person events.”
Designed by North East based Land Digital, the app features the latest breaking news articles, lifestyle round-ups, recipes and exclusive features, which will be available only to app subscribers.
Cassie continued: “The team at Land Digital were fantastic to work with and I am incredibly proud of the product we have produced. The team thought about every detail and made the process easy and enjoyable. I’m looking forward to continuing to work with the team on other projects in 2024.”
The app includes the ability to choose specific areas of news to view; save and favourite posts, and unique content including interviews with well-known businesspeople from industries with bases in the North East and Yorkshire.
Each category is separated into North East and Yorkshire lifestyle or business news, as well as its Wine and Dine club, ensuring readers easily find stories that are specific to their interests. Previous print issues of Portfolio North are also available to enjoy, with digital editions uploaded to the app.
To download the app, visit the App Store or Google Play Store and search ‘Portfolio North’.