A multi-storey pilates studio offering classes, workspace and a wide range of wellness features has welcomed its first clients this month (January), thanks to legal support from leading North East law firm, Mincoffs Solicitors.
Based across four floors, Reform Studio is the largest studio of its kind in the city, home to reformer and mat pilates studios, plunge pool, an infrared sauna, sound baths, weight classes and a private garden for outdoor classes.
Located on Newcastle’s quayside, the centre aims to appeal to those living and working in the city centre, with a number of classes professionals can attend before or after work and even during their lunch breaks.
A community hub on the ground floor is home to a boutique, ReformWear, which stocks the brand’s activewear range, and a café serving luxury and nutritious meals and drinks.
Founder and creative director Victoria Darroch is a qualified pilates teacher and spent 25 years working in a variety of senior finance positions across the private and public sector before deciding to combine her corporate experience with her lifelong passion for pilates.
She worked closely with Mincoffs to help realise her vision, with real estate, intellectual property and employment advice from partners Malcolm Wood, Antony Hall and Nick Smith and associate solicitor Hannah Rolfe.
Victoria said: “Working with Mincoffs has been invaluable throughout the launch of Reform Studio. From the outset, the team immediately understood my vision — not just for a fitness space, but for a multi-brand wellness destination combining movement, community, and innovation.
“Their expertise across real estate, intellectual property, and employment law gave me complete confidence as we navigated lease negotiations, trademark protection, and the structure of a growing team. Malcolm, Antony, Nick, and Hannah have been exceptional — proactive, responsive, and genuinely invested in helping turn this concept into reality.
“It’s rare to find a legal team who truly become partners in your journey, and Mincoffs have done exactly that.”
Alongside Reform Studio and ReformWear, Victoria has also worked with manufacturers to create her own line of reformer equipment under the brand Reform Body which will also supply other studios across the UK.
“From our first meeting with Victoria it was evident that she had a clear vision for the business and we were delighted to support her in securing the perfect space for the studio and putting protections in place for the three brands,” said real estate partner, Malcolm Wood.
“Newcastle quayside is an enviable location with excellent transport links, right in the heart of the city centre, and the multi-storey studio allows Victoria the freedom to curate a programme which appeals to a wide audience.
“We are confident the studio will be incredibly popular and we wish Victoria every success in the future.”
Accessibility is at the forefront of Reform Studio, with step-free access throughout the venue and a range of classes for different levels and abilities.
The studio has multiple membership tiers available, along with class passes for those who are visiting or want to trial the space. For more information on Reform Studio, visit www.reform-studio.co.uk.
Mincoffs Solicitors has provided expert legal services and advice across the North East and beyond for more than 75 years.
Alongside corporate and commercial services, the firm’s offering includes real estate, dispute resolution, employment law, licensing and gaming, residential conveyancing, family law and wills, probate and trusts.
For more information visit www.mincoffs.co.uk
