Directors of The Social Co. James Ogilive, Phil Sutcliffe and Kane Haig recently invested in several businesses including garden company ATM Outdoor Living; as well as leading cosmetic teeth whitening company Diamond Whites and the recently launched Diamond Whites Aligners. Each of the businesses have benefitted from increased turnover thanks to the marketing expertise of the new shareholders. Successes have included a significant growth in online presence, heightened enquiries and sales, viral social media campaigns, including celebrities such as of former Love Island contestant and influencer Olivia Bowen as for Diamond Whites Aligners.
Diamond Whites Aligners recently completed a pre-series a funding round which valued the firm at £6.875m. The company received £550,000 in funding which will secure further significant growth.
James said: “We were delighted to apply our experience and knowledge to Diamond Whites Aligners and to play a part in its significant growth. The valuation and funding is the next big milestone for this company as we look to drive it further forward.
“Social media is something which has become part of our day-to-day lives but is also an essential and cost-effective tool for many businesses. Managing platforms is a task which many companies underestimate in terms of time consumption and in understanding the algorithms which each platform runs on. Social media management is essential to fully utilise the opportunities it provides – you could create data collection for important communications, marketing campaigns and creatives shown to key demographics and warm audiences using targeting tools as well as gaining insight from each campaign to improve performance. When done right, it has a high ROI and has a positive impact in terms of brand building and influencing opinions.
“Platforms like Facebook and Instagram are always moving forward to improve user experience and create more opportunities for the business which choose to market on them. It’s important to have a strong understanding of how to grow the following of an account via encouraging engagement and providing interesting content which also supports the brand personality behind the account.
“We work closely with our clients to develop a strategy which will reap rewards. Our team are all incredibly talented and are able to combine their creativity with an in-depth technical understanding of the platforms and an analytical approach to campaigns.”
The firm has expanded its team considerably following a series of significant successes in recent months including major client wins, while providing innovative social media marketing to more than 300 businesses across the UK. With a client base that covers huge proportions of the UK, as well as receiving a significant international response, The Social Co. has no intentions of slowing down its expansion. From Audi & Porsche to large hotel chains such the Cairn Group, as well as brands including DoubleTree by Hilton, Crowne Plaza and Hotel Indigo, this marketing company are a results-driven agency determined to disrupt your news feed.
Phil commented: “The past year has encouraged huge changes in the marketing sector. Consumers needs have shifted, as we moved into a time which required more compassion and less ‘hardsell’. It’s all about understanding the audience, what they appreciate and respond to which then develops into our client’s needs.
“From our launch and especially throughout the pandemic, it has been important for us to analyse trends across a variety of sectors and to advise on any necessary strategic changes to marketing, which ultimately play a part in businesses survival. For example, the hospitality industry has certainly been hit incredibly hard, so it is now more important than ever to adapt and stand out from the crowd across several aspects including environment, service offerings and marketing.”
When the world was forced to close due to the coronavirus pandemic, the firm launched its #weremember campaign, which claimed global notoriety as it went viral online. The campaign was launched at the beginning of lockdown to inspire positivity and was shared by a large range of celebrities including American actress, Whoopi Goldberg. The video also featured on ITV News and was classified as approved content by the United Nations, allowing international broadcasters access to the footage for further use. #weremember touched a significant audience and reached over 100 million views quickly following its launch. The campaign also enabled great expansion to The Social Co.’s already impressive client base, which now includes a developing collection of local companies and national organisations including Audi, SCS, Spec Savers and the NHS.
Kane added: “We’re delighted with the success of the Social Co. which couldn’t have happened without the dedication of our team. Our ambitious and strategic growth plan will see us treble the size of our team at The Social Co. and increase our capacity to welcome new clients. We’re currently looking for experienced paid ads executives to join the team as demand for our services grow. Our portfolio includes a number of national and international organisations and we also remain committed to supporting regional businesses with innovative solutions to marketing.”
For more information head to thesocialco.co.uk
