Leading North East care, leisure and property business, Malhotra Group plc, has strengthened its relationship with one of its longstanding partners.

The Group, which has a portfolio of hotels, bars and restaurants across Newcastle, has supported web design and digital marketing agency Sleeky, since the latter’s inception 17 years ago.

And now it has extended its contract to include Search Engine Optimisation and Customer Relationship Management.

Sleeky has recently completed a bespoke redesign to the Group’s website for Leila Lily’s, at Grey Street and an update to the site for the adjoining Grey Street Hotel.

It is currently in the process of designing a new site for The Runhead, at Ryton and for Prestwick Care – the division of the Group which operates a chain of residential care homes across the North East.

The Group now hopes the extension to its contract will boost its online presence, driving customers directly to the websites and managing enquiries in the most effective and efficient way possible.

Malhotra Group’s relationship with Sleeky began when managing director David Chapman started the company – initially as a one-man band in 2005.

Sleeky’s now boasts a 10-strong team while Malhotra Group has expanded its operation, not just on Tyneside but in India, where a multi-million-pound hospitality and leisure development is now underway. And chief operating officer Atul Malhotra believes the long-standing relationship has benefitted both companies.

“We had faith in David from the start and he has never let us down,” he said. “I worked with him before he founded Sleeky’s and not only did I trust him but I liked him.

“Loyalty matters very much to us as a family and as an organisation. We like to build strong and long-lasting relationships and this is an example of those.”

Along with handling the Group’s SEO and CRM, Newcastle-based Sleeky will manage its digital marketing and is also embarking on a website for the India development.

David Chapman said he was “delighted to be strengthening our links with the Malhotra Group.

“They are great to work with,” he said. “They’ve got a clear creative vision and really engage with our processes from start to finish.

“Their support has been invaluable to us.”

For more information about Malhotra Group plc contact www.malhotragroup.co.uk.