Fine wine investment platform, WineFi, has appointed Jonathan Keeling as their Chief Commercial Officer.

Keeling, who spent eight years at leading crowdfunding platform, Crowdcube, most recently as Chief Growth Officer, will also be joining WineFi’s board of directors.

This appointment comes during a period of significant momentum for WineFi. Since its launch in October 2023, the platform, which facilitates a more accessible and cost-effective approach to wine investment, has experienced explosive growth, even while remaining in a private beta phase. 

Callum Woodcock, CEO and founder of WineFi, who hails from North Yorkshire, expressed his enthusiasm for the addition of Jonny Keeling to the team, stating: “We are delighted to be welcoming Jonny to WineFi, who has been a trusted mentor and adviser since WineFi’s inception. His expertise and background make him the perfect fit for leading WineFi’s go-to-market strategy.”

Having played a pivotal role in streamlining access to equity investment in start-ups at Crowdcube, Keeling expressed his ambition for WineFi, stating: “Crowdcube streamlined access to equity investment in start-ups, and our ambition is to do the same with fine wine. WineFi is perfectly poised to introduce a meaningful new audience to the asset class.”

Jonny Keeling, the newly appointed Chief Commercial Officer, added: “I’m excited to join WineFi and contribute to its mission of becoming the category-defining brand within the space. WineFi’s innovative approach aligns seamlessly with the evolving landscape of fine wine investments.”

The appointment of Jonny Keeling underscores WineFi’s commitment to excellence and innovation within the alternative asset sector. As the company continues to thrive and redefine industry standards, Keeling’s wealth of experience is expected to play a pivotal role in driving WineFi towards becoming a category-defining brand.

For more information, visit Winefi | Fine Wine Investing, Made Easy