Mediaworks has strengthened its senior team with the appointment of a new organic search director.

Jack Minot, who has formerly held roles with the likes of Honcho, Sticky Eyes and Unrvld (formerly Delete), has relocated to the North East to take up the position at the Gateshead-headquartered digital marketing agency.

Brett Jacobson, founder and group CEO at Mediaworks, said: “We’re thrilled to secure someone like Jack, who has such a massive passion and knowledge of his craft in SEO and search. It’s a rapidly changing environment and Jack slots perfectly into our operations that thrives on staying ahead of the curve.

“We have a diverse range of client partners across the UK, in industries such as tech, housing, finance and healthcare and he’s already having an enormously positive impact on our team and our clients’ performance in the short time he’s been with us already.”

Jack, who formerly lived in the south of England, but has moved with his family to the North East, added: “I’m incredibly excited to be joining such a dynamic and creative digital agency. I cannot wait to help Mediaworks shape and achieve its future growth ambitions in organic search. There are so many tremendously skilled and talented people here who I know will help our partners exceed their digital and commercial objectives.

“I’ve arrived at an environment that clearly embraces a potent blend of strategic thinking, creative planning and data-led execution and measurement. These are exciting foundations that will help us further elevate what I believe is achievable with SEO delivery at Mediaworks.”

Founded in 2007 by Jacobson, the full-service agency now has 180 staff, following rapid expansion in the last two years. It delivers a range of services across SEO, PPC, web design, brand, content and digital PR from its HQ in the North East and its offices in Leeds, Manchester, Edinburgh and London.