World-leading manufacturer of new energy vehicles, BYD, has appointed UpShift, part of the Evolved Group, as its SEO agency partner to deliver major growth plans across Europe.

The Newcastle-based agency won a competitive pitch process at the end of September 2023 to deliver all aspects of SEO, including strategy, technical SEO, content and digital PR, in five key European markets.

BYD is the global leader in NEVs and the third largest automotive brand in the world, based on market capitalisation, selling more electric vehicles than Tesla in the last three months of 2023 to claim top spot in the sector.

The Chinese company, founded in 1995, made a name for itself as a manufacturer of rechargeable batteries – used in smartphones, laptops, and other electronics – and currently employs more than 290,000 people across the globe.

Sara López-Martin, Digital Marketing Manager at BYD Europe, said: “We are thrilled to be working with UpShift and the Evolved Group on our European SEO strategy. Their experience and credentials in the automotive industry really shone through compared to the other agencies that we met with.

The team is extremely knowledgeable and the analysis, research, and strategy that has already been delivered met all our expectations and will give us a real platform for growth over the coming years.”

UpShift Chief Marketing & Revenue Officer, Tom Etherington, added: “BYD is one of the biggest players in the automotive world, so for us to have the opportunity to work with them is huge for our business.

As an agency, we have set ambitious targets and within less than 12 months of launching our specialist automotive offering, we’re now able to showcase our international SEO services alongside a global leader.

We have developed a really exciting strategy alongside the BYD team and are getting involved in all aspects of their digital strategy to supercharge growth as the brand takes on Europe.”