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Answer Me This…
We asked Jake Hinchliffe, director of Orange Design Studios: How is today’s technology impacting architectural design?

We asked Jake Hinchliffe, director of Orange Design Studios: How is today’s technology impacting architectural design?


There are a few trending topics in the archi-tech world right now that are really stealing the show – including BIM, Sustainable Analysis, Virtual Reality and Parametric Design. But let’s not forget the elephant in the room – Artificial Intelligence (AI).

Some people think that AI will eventually make our jobs obsolete, leaving us with nothing to do but lounge on a beach somewhere while it takes care of business. But you know what? I don’t agree. AI is advancing at a lightning-fast pace, but I believe it will actually enhance our profession – architectural design – instead of eliminating it. It’ll help us work smarter, not just harder.

By embracing AI, we’ll be able to design with incredible speed and precision. We can collaborate seamlessly with our clients, visualize and understand concepts instantly – it’s like having our very own superpower. The possibilities are endless. Imagine combining AI concept design platforms with BIM, Instant Designs and Instant Technical Information. It’s mind-boggling.

Sure, there are a few smaller plug-in platforms available for Autodesk, ArchiCAD and Sketchup products, but midjourney seems to be the go-to choice for concept imagery in our industry (although there are other platforms available).

Even if you’re running a small practice with just a handful of staff members, there are plenty of AI tools that can make a world of difference. They can accelerate various tasks like managing social media posts, formal documents, processes and systems. So, besides all the exciting aspects, AI can also be a great help with back-office responsibilities.

Now, let’s play devil’s advocate for a moment – you might be wondering why clients should pay us if AI can handle it all. Well, here’s the thing – clients actually stand to gain a lot from this too. Our main goal is to design exceptional homes and spaces, right? If we can reach that goal more efficiently with the help of AI, they’ll enjoy a more effective client journey and appreciate the added value. And trust me, AI will only continue to progress and evolve in the future, so the benefits will keep growing.

Orange Design Studios is a visionary architectural design studio, in the heart of West Yorkshire. Based in the town of Mirfield, its expert team works with clients to make their dream homes a reality. Services include architectural design, interior design and project management, spanning a variety of projects including bespoke residential homes, extensions and housing developments, as well as commercial properties.

www.orangedesignstudio.co.uk


Posted 6th February 2024

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