Editors Notes by Cassie Moyse
I am delighted to share our second Yorkshire edition of Portfolio North and our first in 2023.
Our expansion into Yorkshire has led us to commit to bringing you six editions a year packed with all the latest and biggest news, exclusive business interviews and lifestyle features from across Yorkshire. This follows five years of publishing and building the Portfolio North brand in the North East, with 24 magazines published, millions of views online and dozens of events.
We couldn’t have done this without the support of our Launch Partners; Schofield Sweeney Solicitors, Together Money, Grantley Hall, Rishworth School and Bradley Hall. We also have some fantastic articles from a range of businesses including Manor House, NWR Hygiene, a roundup of the Top 10 Businesses in Yorkshire, as well as our regular What Makes Me Tick and Ask The Entrepreneur series.
We also have features from our four amazing contributing editors; experienced journalist and PR-guru Wayne Halton is our Business Editor, renowned restaurateur Terry Laybourne of 21 Hospitality Group is our Contributing Recipes Editor, Wine School owner and expert David Harker acts as our Contributing Wine Editor, and yacht charter business owner Geoff Moore is our Contributing Travel Editor.
We’re here to shout about the fantastic property and business opportunities that Yorkshire has to offer – from its robust and dedicated business community to its outstanding lifestyle businesses, bars, restaurants, hotels. We’re passionate about the North and we want to tell our readers about the impressive achievements and milestones which come from its businesses.
It’s all about supporting one another to create better places to live, work and socialise. Portfolio North exists to promote businesses and to help them in creating a bigger and better customer and client base, to create job opportunities and see direct, indirect, and induced economic activity which comes from businesses across all sectors. As an experienced Marketing Director, I understand the importance of PR, brand building and marketing – so my priority is to create a great platform and audience for businesses across the North.
A particular element of the publication which I think serves us very well and that I am proud of is our distribution strategy. The magazine is complimentary, we choose who receives it and each area we target. From local people of influence to business owners, investors and high-net worth individuals. We distribute directly to those people, drop magazines in the best hotels and cafes and deliver to prestigious residential areas.
Part of our journey since launching has included building our digital presence, adapting and implementing new technology along the way. We want our website to be a hub of breaking news, and our readers benefit hugely from our quick coverage and promotion on social media. We began receiving a raft of press releases, so we decided to take the next step in creating an easy-to-use self-upload platform for PR professionals and business owners to use to submit their good news.
Each story is approved and formatted by the team, so we can maintain a high standard of news and presentation, while also creating the opportunity for us to share even more stories.
Thank you all for reading.