Isabella West launched Hirestreet, the UK’s leading fashion rental platform, “to directly compete with fast fashion, not because it was the most profitable sector of the rental industry, but because it would be the most impactful.”
3 years on, Isabella and her team have launched Zoa, the UK’s first white label rental technology enabling retailers and aspiring rental brands to launch their own rental offering and join the #RentalRevolution.
“The last 3 years have been a journey to understanding who we want to be as a business and what part we want to play in the future of circular fashion. This business pivot is a natural extension of our focus on making sustainable fashion accessible to everyone”.
Earlier this month, Drapers recognised the positive impact that Zoa is likely to have on the fashion industry by awarding Hirestreet the 2021 Recommerce Award.
To find out more visit zoarental.com.
