Aberfield Communications’ newly launched digital marketing, SEO and PPC arm has got off to a flying start following its appointment by leading B2B diversity and inclusion organisation, WISE.

The Leeds-based brand communications, PR and social media agency will provide PPC and social media support to help expand WISE’s reach and drive engagement, encouraging more women to consider a career in STEM.

This recent win follows the appointment of Gavin Oxley as Aberfield’s Digital Marketing and Insight consultant. Bringing six years of experience to the role, Gavin will act as the agency’s digital lead, heading up SEO, PPC and digital campaigns on behalf of clients, as well as working with the wider team to generate insight and inform content development.

Commenting on his appointment, Gavin said: “Aberfield has provided me with the ideal opportunity to grow within my industry and further develop my expertise, as well as to learn some key transferrable skills from the agency’s PR team. I’m looking forward to working closely with them to help add value to the wider business and deliver positive influence for a range of high-level clients.”

Tim Downs, director of Aberfield Communications, said: “It’s very gratifying to have been appointed by WISE following the recent launch of our digital marketing, SEO, and PPC services. WISE occupies a leading position in the market, and its outlook as an organisation is closely aligned with our own.

“The addition of these new services means we are now able to deliver the full PESO model in-house, giving us greater flexibility, and allowing us to provide additional value to both new and existing clients. We’re looking forward to seeing what this new chapter holds for the business.”