One of the UK and Ireland’s largest independent digital marketing agencies, Mediaworks, has appointed Claire Lloyd as its new head of affiliates.

Claire brings in-depth knowledge across sectors including retail, finance, travel, B2B and education. She will focus on bolstering Mediaworks’ current affiliate activity and is tasked with growing a team that will support current clients in their multi-channel paid marketing efforts.

Claire has over 11 years’ experience within the affiliate space, working with a host of household names across Europe, Asia and the US. She said: “It’s an extremely exciting time to be joining Mediaworks as a rapidly-growing, independent agency in the UK.

“I am very passionate about the depth of talent outside of London, particularly in the North, so the opportunity to work with and further develop members of staff across the group is a great bonus.”

Brett Jacobson, CEO and founder of Mediaworks, added: “We think we’ve found the cream of the crop for our clients in a fast-growing, dynamic affiliates market. Her experience is unmatched and adds a fantastic dimension to our performance marketing services.

“With our operations now growing across numerous sites in the UK and Ireland, we’re in an enviable position to be able to offer skilled individuals like Claire opportunities to be a part of the wider Mediaworks family, regardless of location. Adding her to our growing list of secured North West-based talent is further proof our multi-site offering is a big draw for clients and staff alike.”

The senior hires in the North West follows Mediaworks’ recent client partnerships with various brands including Leisure Lakes Bikes – recently acquired by JD Sports – Johnnie Johnson Housing, and United Utilities.

Mediaworks delivers a range of services across SEO, PPC, web dev, brand, content and digital PR. The rapidly growing agency currently has 200 staff across its six offices in Newcastle, Leeds, Edinburgh, Manchester, London and as MWi in Dublin.

e affiliate marketing industry growing consistently by ten percent each year and with more than 80 percent of businesses leveraging these programs*, Mediaworks has moved to secure Claire’s experience to help clients maximise benefits and lifetime value.

Claire brings knowledge across sectors including retail, finance, travel, B2B and education. She will focus on bolstering Mediaworks’ current affiliate activity and is tasked with growing a team that will support current clients in their multi-channel paid marketing efforts.

Claire has over 11 years’ experience within the affiliate space, previously leading The Hut Group affiliate beauty division across Europe, Asia and the US. She said: “It’s an extremely exciting time to be joining Mediaworks as a rapidly-growing, independent agency in the UK.

“I am very passionate about the depth of talent outside of London but particularly in the North so the opportunity to work with and develop junior members of staff is a great bonus.”

Claire will be predominantly be based in Mediaworks’ growing Manchester operations, where they have recently appointed Oliver Goldring as managing partner.

Brett Jacobson, CEO and founder of Mediaworks, added: “We wanted to take the time to find the best for our clients in a fast-growing, dynamic affiliates market and we believe we found that with Claire. Her experience is unmatched and adds a fantastic dimension to our performance marketing operations.

“With our operations now growing across numerous sites across the UK and Ireland, we’re in an enviable position to be able to offer talented and skilled individuals like Claire opportunities to be a part of the wider Mediaworks family, regardless of location.”

The senior hires in the North West follows Mediaworks’ recent client partnerships with various brands including Leisure Lakes Bikes – recently acquired by JD Sports – Johnnie Johnson Housing, and United Utilities.

Mediaworks delivers a range of services across SEO, PPC, web dev, brand, content and digital PR. The rapidly growing agency currently has 190 staff across its six offices in Newcastle, Leeds, Edinburgh, Manchester, London and as MWi in Dublin.