As 2021 comes to rather anti-climactic close, we look back at a year which forced us to reach for a strength and resilience we never knew was possible.
For Portfolio North, it has been an important year of significant growth. Demand from advertisers and readers has grown considerably, we’ve launched a dedicated website and social media accounts, grown our database and welcomed a range of new partners. We are now shown on dozens of out-of-home smart digital display screens, which means we now have up to 4million views of our brand per week across our platforms.
I am incredibly proud of the progress we have made within the last twelve months. We have launched dedicated social media platforms and a website, struck up collaborations with The Social Co., Smart Outdoor and Blueline Group and welcomed a range of advertising partnerships on board including City of Sunderland, West Nautical and the Inn Collection Group.
We recently announced that in 2022 the magazine will relaunch as a bi-monthly publication from February. We made the decision to double our annual publications following the appointments of digital executive, Becky Robinson and experienced motoring editor Adam Gray who will both work alongside content executive, Sophie Swift and I. These appointments, along with my appointment as director of Portfolio North, have been made to bolster further growth and will allow us to support our partners with a range of unrivalled services and support.
Our relationships with our partners have gone beyond being included in Portfolio North this year, as shown by the success of our collaborations with West Nautical and Blueline Group at Bradley Hall’s annual Festive Fundraiser. West Nautical kindly donated a three-night charter on a yacht in the Mediterranean to be auctioned, with the proceeds going to our chosen charity partners, Heel and Toe Children’s Charity and Marie Curie’s Newcastle Hospice. This auction item alone raised £13,000, helping us to reach a total of £50,000 for the charities. Blueline Group were also a sponsor of the event – both of which were advertised to hundreds of targeted guests.
Portfolio North, which was once a publication to serve Bradley Hall Chartered Surveyors and Estate Agents is now a standalone magazine which includes luxury properties, engaging and informative business news and insights and high-end lifestyle features. Moving forward, the magazine will be in association with Bradley Hall and in partnership with several key local public and private sector organisations.
In this edition, I am delighted to feature a range of our regular advertisers, including a feature on the perfect festive season in St Barts from West Nautical, an impressive range of new-build and luxury properties from Bradley Hall, a fantastic piano piece from JG Windows, an informative piece on how to upgrade your Tesla from Performance 28, a focus on Gosforth, news from Hindle Campbell Law, Smart Outdoor, Fuse Media, Consult North, Bradley Hall, The Social Co. Academy, Karpet Mills, Emmersons Solicitors, City of Sunderland and insights from some of the leading figures in the property industry.
I am looking forward to delivering six publications next year, as well as continuing to expand our digital presence. We will also be strategically adding and strengthening our services so that we can keep providing the best marketing and PR support for local businesses – whilst creating a valuable, engaging, informative and entertaining publication. We have big plans for 2022 and I can’t wait to see where we are in a years’ time.
Most importantly, I would like to take this opportunity to say thank you to all of our partners, advertisers and readers, as well as those who show their support on our social media platforms.
Wishing everyone a Merry Christmas and a Happy New Year. I hope that 2022 is a better year for everyone.
Enjoy reading!
Cassie Moyse
Director
Portfolio North
