By Cassie Moyse, Director of Portfolio North
As businesses across the North East face mounting pressures, Portfolio North Magazine is more committed than ever to supporting them through these challenging times.
With rising minimum wage and National Insurance contributions adding to financial strains, we’ve taken the decision to reduce our advertising prices to help ease some of these burdens.
The economic landscape for North East businesses is tough. According to recent data from the North East England Chamber of Commerce, over 60% of local businesses report increased operating costs. Many are already working with thin margins, and these new cost hikes are forcing difficult decisions on where to allocate limited resources—often at the expense of marketing and growth initiatives.
At the same time, businesses are grappling with widespread skills shortages and recruitment challenges. The British Chambers of Commerce reports that over half of North East businesses struggle to fill vacancies, particularly in healthcare, manufacturing, and technology. This has led to fierce competition for skilled talent, making recruitment both costly and time-consuming. In this environment, maintaining visibility is critical, but so is staying connected to the right audience.
At Portfolio North Magazine, we understand that staying visible during uncertain times is key to long-term success. That’s why we’ve reduced our advertising rates to help businesses of all sizes maintain their profile with influential leaders and decision-makers across the region. But we’re more than just a magazine. We provide a full-service partnership for growth.
We don’t just print ads—we help businesses craft effective content strategies, ensuring their message resonates with their target audience. From content creation to design, we manage everything to align with your business objectives. Whether your goal is to increase brand awareness, build trust, or drive sales, we keep your strategy at the forefront of everything we do.
Many of our clients have reported securing new business and building valuable relationships as a direct result of their coverage in Portfolio North Magazine. With our high-value print publication and growing digital presence—including social media, email marketing, our website, and news app—your business receives maximum visibility. This multi-channel approach ensures that your message reaches the right people, whether in print or online.
Our commitment to providing comprehensive marketing solutions is grounded in our core values. In 2025, we are re-focusing on four key principles: Regional Authenticity, Independent Integrity, Purposeful Influence, and Catalysts for Change. These values will guide every project we champion and every story we tell, helping us create a lasting impact across the North East.
At Portfolio North Magazine, we are dedicated to helping local businesses thrive by offering both high-impact print and digital solutions. By staying true to our values and supporting businesses with effective content strategies, we believe we can all work together to build a stronger, more resilient North East economy.
To find out more about being featured in Portfolio North magazine please contact Cassie Moyse on [email protected] or call 0191 232 8080.
