Alistair Brownlee MBE becomes official sport ambassador to the 2024 UK Corporate Games in Leeds
Two-time Olympic Triathlon Champion Alistair Brownlee MBE has today become the Official Sport Ambassador to the 2024 UK Corporate Games that will be taking place in Leeds.

Two-time Olympic Triathlon Champion Alistair Brownlee MBE has today become the Official Sport Ambassador to the 2024 UK Corporate Games that will be taking place in Leeds.

The UK Corporate Games, which has been running since 1993, is ranked as the most comprehensive multi-sport event in this country.  Following a joint bid from Leeds City Council and the University of Leeds, the games will be utilising some of the best sport venues across the city for its fun-packed programme. The University of Leeds has unrivalled sports facilities such as The Brownlee Centre, the UK’s first purpose-built triathlon training centre and the Edge, a state-of-the-art gym.

In line with the city’s drive to host major sporting events, the UK Corporate Games will follow a long line of successful large-scale events that have been hosted in recent years including the Rugby League World Cup, World Triathlon Championship Series, and the Ashes. Next summer’s Games are expected to generate more than £2m for the local economy and will showcase Leeds to visiting business representatives as an attractive option if their company is considering relocation or expansion.

As Ambassador for the 2024 UK Corporate Games, Alistair is hoping to engage local businesses to get active whilst also advocating his foundation. The Brownlee Foundation, which Alistair set up with his brother Jonny after their successes at the 2012 Olympics, was founded to inspire children from all backgrounds to enjoy sport, encourage them to lead active lifestyles and benefit from the opportunities sport provides. The UK Corporate Games will donate to the Foundation when companies sign up.

The UK Corporate Games will see thousands of competitors from small and large organisations across all business sectors take part. It gives businesses the opportunity to integrate and engage employees, network, address CSR strategies and raise brand awareness. The Games are designed to be inclusive and open to all for the benefit of all, it is the perfect event for organisations to put staff welfare at the top of their agenda’s.

There is an extensive list of over 20 sports to choose from, ranging from golf, to cycling, to table tennis. Whether its dragon boat racing, basketball, softball or padel, there is something for everyone.  Any colleagues, friends and family not taking part, can come along to spectate and support as well as join in at the Games welcome festival, free of charge.  

The entry fee is £89+VAT per person. This includes entry into one sport, a digital games programme, medals in each event and entry to the Games Welcome Festival.

Alistair Brownlee MBE said: “I am delighted to be the official ambassador of the 2024 UK Corporate Games in Leeds. It’s a fantastic initiative to inspire people in the business community to be active. The events will attract healthy competition on the field of play and I’m sure new friends will be made outside of competition. No doubt all the competitors will enjoy the legendary Leeds hospitality.”

Doug White, director of the UK Corporate Games, said: “Alistair is a legend in this City and we’re delighted to have him on board as our ambassador and we look forward to making the 2024 Leeds Games the most successful in our history. The opportunity to contribute to the Brownlee Foundation is a fantastic way to give something back to the City that has already been so welcoming.

For further details about the event and its entry process, e-mail [email protected], call 01733 838444 or visit

Posted 28th November 2023

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