The North’s leading intelligent outdoor advertising firm has announced a partnership with the region’s top property, business and lifestyle publication as part of its strategic growth plan.
Smart Outdoor, specialists in out-of-the-home (OOH) advertising, has partnered with Portfolio North to get the publication’s name in front 4.3 million views per week across its network of state-of-the-art screens.
The partnership will see Portfolio North ads appear across the region, with reciprocal promotion of Smart Media Group in the high-quality property and lifestyle magazine.
Mark Catterall, chief executive of the Smart Media Group, which comprises Smart Outdoor, said: “We are delighted to be partnering with the region’s leading property, business and lifestyle publication. We have an impressive network of cutting-edge digital screens in prominent locations, and a team of experts who are passionate about delivering outstanding results for our clients.
“Our unrivalled network of screens covers a range of locations including within popular destinations such as STACK Newcastle and Seaburn. Each have hundreds of thousands of visitors per month – from travellers using some of the busiest main roads, to customers in major shopping centres – including high-profile locations such as the Tyne Tunnel which allows us to collect important data on our audience.
“With these tools, and the strong relationships we build with our clients, we are able to offer the ability to take any marketing campaign to new heights. With an ever-growing network of screens across the North, we are delighted to have partnered with the Portfolio North in order to reach even more businesses across the region and beyond.”
Mr Catterall founded Smart Outdoor in 2019 and has since launched Smart Media, Smart Vision, Smart Communications and Smart Sanitiser under the group – all connected by their use of digital to support clients to communicate more effectively.
Cassie Moyse, commercial editor of Portfolio North, which is a publication produced in partnership with award-winning Chartered Surveyors and Estate Agents Bradley Hall, said: “We are incredibly excited to be working with Smart Outdoor, a leading firm in their industry. Not only are they a brilliant team that consistently delivers innovative marketing solutions to their clients, that result in campaigns being seen by millions of people every week, but we have already received a lot of attention and brand recognition thanks to our partnership.
“It has been proven that outdoor advertising reaches 98% of the population every week and can boost unprompted awareness by up to 200% – something that we have already received notable results from at Portfolio North.
“This relationship will support the brand awareness and presence of our publication, as well as bolster an uplift in website traffic for us – not to mention it’s very rewarding to see our branding lit up on the big screens.”
Ms Moyse added: “Our priority is to continue growing the presence of Portfolio North for us and our clients. We utilise a number of tools and activity to continue growing the brand and the digital screens now play a big part in our wider strategy which also includes the distribution of our print publication, social media, e-mail campaigns to an established database, SEO and more.
“Our growth is not only important to us, but also important to our advertisers, and Smart Outdoor is supporting us in creating the best marketing and advertising solutions for the businesses featured in the magazine. I am very much looking forward to continuing to work together with Mark and the team at Smart Outdoor in the future.”