Globally renowned appliance brand, Smeg, has announced its latest collaboration, teaming up with The Coca-Cola Company to unveil its all-new Unity refrigerator, marking the 50th anniversary of Coca-Cola’s famous Hilltop Commercial. Giving Smeg’s iconic FAB28 a makeover, the unique Unity design reflects the commercial’s theme of peace and harmony through its bold, colourful style which gives a nod to the 1970s. The collaboration showcases Smeg’s signature retro style and high-quality design, as well as celebrating Coca-Cola’s enduring influence on popular culture since the ground-breaking impact of its “Harmony” commercial in 1971.
In the commercial, the group sang “I’d like to teach the world to sing, in perfect harmony” which is as relevant and powerful now as it was in the seventies. The design itself highlights the desire for positivity and tranquillity which characterised the era, with the Unity fridge boasting a striking variety of pastel colours and patterns in Smeg’s consistently high-quality finish. Iconic images of Coca-Cola bottles are combined with words and symbols representing the seventies, such as peace signs, flowers and ‘Love’, to evoke an array of nostalgia. The well-known phrase ‘It’s the real thing’ has become a renowned aspect of Coca-Cola’s branding, and is bannered across the fridge in a swirling hue of psychedelic colours. There will also be an official numbered plaque on each fridge to indicate it is limited edition authenticity, with only 25 available to purchase.
The interior also utilises the highest quality design, providing removable glass shelving to maximise and utilise the space to your individual needs. There is also a life plus compartment for preserving perishable foods and a fruit and vegetable drawer. Additionally, there is also an icebox for storing ice and frozen foods. With a generous 270 litre capacity and a multi-flow cooling system to ensure the ideal temperature and humidity for food storage, this iconic Smeg FAB28 ‘Unity’ design brings together style with high-performance technology.
Part of Coca-Cola’s 1971 Unity Collection, Smeg joins a host of other renowned design, fashion and beauty brands commissioned to celebrate the milestone. On the collaboration, Kate Dwyer, Senior Director of Global Licensing for Coca-Cola comments: “These new collections showcase the timeless values of peace, inclusiveness, diversity and optimism”.
The special edition Unity fridge will be exclusively available in Smeg’s UK flagship store in London St James and from shop.smeguk.com, where only 25 will be available, retailing for £2,399.